ABOUT US

DI is the most experienced PR agency in the Channel Islands, with roots going back to the early 1980’s, when the communications industry locally was still in its infancy. The current incarnation of DI was set up by James and Kathryn Filleul in 2002, on leaving the BBC.

Originally, the idea was to provide a brilliant media relations service for clients, to help them work much more effectively with the news media, something which was sadly lacking at the time.

We have grown from there into a comprehensive communications consultancy with clients across a wide range of industry sectors. Our work spans public affairs, media buying, strategy, social media support, sponsorship management, copy writing, training, press office, speech writing … if it involves communication then we will have done it, advised on it or be learning it!

The whole point of DI is to provide a brilliant service for our clients. We look after them, and they stay – our biggest clients have recently clocked up more than a decade of working with us. In an intensively competitive, and ever-changing, sector, that’s something to be really proud of.

We do that by always being available, by being excellent at what we do, by always looking to improve, by understanding that its really only ever about the client.

We don’t shout about what we do, because that’s not the way we are. And what more do you need than more than 35 years’ success in the industry, and clients who really value your support?

  • Staff profile

    Laura Morel

    LAURA MOREL

    Area of Expertise

    With a degree in English Literature Laura started her working life as a fashion journalist in London, before returning to Jersey and, like most, falling into finance. A writer at heart, Laura balanced her client work with the marketing responsibilities of her firms writing website copy, brochures and fact sheets and targeted newsletters with industry news. Her financial editorials have featured in Jersey Finance publications, Business Brief and STEP Journal. Laura launched her own lifestyle blog in 2016 writing about fashion, sport, career and all things Jersey and in a freelance capacity has worked for Gallery, De Gruchys and Manners magazines. When she’s not writing, Laura is a self-confessed sports addict enjoying running, yoga and punching people (as a boxer at Jersey Leonis)!

    Before DI

    Laura has enjoyed a long and successful career in finance before her move to PR. Over a period of 14 years she has held senior roles in Trust, Corporate Services and Funds making her an extremely rounded private client and wealth management specialist. Named as one of the Top 35 under 35 Private Client Practitioners in 2014 & 2015 Laura has amassed a wealth of contacts in the local finance industry and editorially in the UK. Having worked for small independent firms and larger international businesses, Laura has first-hand experience of the challenges facing the finance industry and Jersey’s place on a global platform. The highlight of her career has been attending the Cannes Film Festival where she got to indulge her love of fashion, film and celebrity spotting.

    Favourite quote

    “Don’t take life too seriously. You’ll never get out alive.”

    Bugs Bunny

    Favourite cocktail

    Mai Tai after honeymooning in Maui where it was a local staple. After copious amounts of testing, nowhere is yet to make one to rival theirs!

  • Staff profile

    Hannah Reed

    HANNAH REED

    Area of Expertise

    Hannah is a Snapchat and Instagram fan and is always on top of the latest social media trends. Her greatest area of expertise is event management. While studying at university Hannah had the opportunity to organise a plethora of events. Her all time favourite was acting as Ball Convenor for an Arabian Nights themed ball for 1,400 students. It had six rooms to explore where ball goers found hidden treasures such as belly-dance performances, complimentary shisha, an Aladdin’s cave, live music and several photo booths. Since joining DI Hannah has put her writing and research skills to good use helping her clients send the right message to their target audience.

    Before DI

    Born in Jersey and educated at Beaulieu Secondary School, Hannah recently graduated from the University of St Andrews with a Masters in English Literature. Hannah has joined DI as an Account Executive. While at university she studied English, French, Spanish, Ancient History and Comparative Literature.

    Hannah is currently studying for the CIPR Diploma in Public Relations.

    Favourite quote

    “Today you are you, that is truer than true! There is no one alive who is you-er than you!” Dr. Seuss. 

    Favourite cocktail

    A Margarita is my go to favourite. It’s all about the lime!

  • Staff profile

    Helen Poingdestre

    HELEN POINGDESTRE

    Before DI

    Helen is an experienced administrator, with a strong background across the public and private sectors.

    Areas of Expertise

    Helen’s attention to detail and excellent organisational skills provide the perfect platform for Direct Input to deliver the high standards of service which our clients rightly expect.

    Favourite Quote

    “We shall never know all the good that a simple smile can do.” Mother Teresa

    Favourite Cocktail

    I almost pickled my liver years ago on a holiday whilst drinking cocktails so now I prefer to avoid them. I would much prefer a cold Peroni on a hot summers afternoon.

  • Staff profile

    Julien Morel

    JULIEN MOREL

    Areas of expertise:

    Julien is an experienced communications specialist with a strong contact book and a proven track record of choosing the right message for his varied clients. Holding a Diploma in Public Relations, Julien applies up-to-date PR theory into practise, delivers clear and measurable results which enhance the reputation and reaches some of Jersey’s biggest and most-respected organisations, which covers telecoms, finance, retail and the non-profit sector.

    Before DI:

    Before DI: Born in Jersey and educated at Victoria College, Julien studied Politics at UWE Bristol before returning to the Island to work in the technology team at the Education Department. After a period of travelling, he began a 14-year career as a journalist and sub-editor at the Jersey Evening Post, where his responsibilities included editing special publications and Jersey Now magazine. Wanting experience in broadcast journalism, he then worked as a Content Editor at ITV Channel before joining Direct Input in February 2015.

    Quote: Steve McCroskey: “Johnny, what can you make out of this?” [Hands him a weather briefing] Johnny: “This? Why, I can make a hat or a brooch or a pterodactyl...”

    Cocktail: Sex on the Beach. Fond memories of drinking it in Henry Africa’s Hothouse on the Whiteladies Road as an undergraduate in Bristol.

  • Staff profile

    Julia Hunt

    JULIA HUNT

    Area of Expertise

    If Julia were queen, her realm would be writing, with words her generally loyal, but occasionally disobedient, subjects. Her government is made up of a council of metaphors, with alliterative committees of commas and colons. Should the words mutiny, and go too far off topic, the queen will edit them, severely!

    Julia is a copy writing expert, crafting media releases that go straight onto news pages, and in-depth expert features on behalf of clients, across a range of topics from cybersecurity to property, banking, investments, and business management.

    If you ask Julia nicely she is also happy to organise fabulous events closely aligned to your business needs, directing all aspects from event concept and invite design, to guest list curation, event management, and media coverage.

    Before DI

    After graduating, Julia worked in the UK for many years as a journalist – writing news, features, and travel articles for publications including The Sunday Telegraph, The Financial Times, The Sunday Mail and The Daily Record, along with numerous international publications.

    Julia founded and edited The Good Taste Guide: Jersey, the Channel Islands’ first independent restaurant guide and has run her own events business. She has worked in PR on luxury drinks and property accounts in the UK, speaks fluent French, and has also trained as a copy-editor.

    Favourite Quote

    “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” - Winston Churchill

    What is there not to love about this quote? It’s a reminder that everything is relative, and that no matter how bad a situation looks, there is a good chance PR can improve it!

    Favourite Cocktail

    For summer, love Rose Gins (Hendrick’s Gin, Cointreau, Fenitiman’s Rose Lemonade, and a strawberry). For winter, Champagne Cocktails always feel decadent. However, a simple Gin and Tonic, with good quality ingredients, is perfection any time of the year.

  • Staff profile

    James Filleul

    JAMES FILLEUL

    Area of Expertise?

    James is DI’s founder and MD, over the last twenty-one years in the media business, he has built a very broad range of skills, and helped clients with both daily PR issues and fundamental strategic problems.

    In terms of PR work, James usually focusses on communications strategy and challenging media issues. His principal work ranges from public affairs to media relations, copy writing and the effective use of social media.

    As the MD he is responsible for the smooth running of the agency. He oversees DI’s client service, business development and administration.

    As a former President of the Jersey Chamber of Commerce, James is the firm’s media and presentation skills trainer, and he is used to giving both soft and challenging media interviews, as well as speaking to audiences of several hundred people.

    Before DI?

    James was the news editor for the BBC in Jersey. Following a degree in English Literature, he obtained his professional journalism qualifications, before becoming a news trainee with the BBC. Within two years he was promoted to Senior Broadcast Journalist (one of the youngest in the BBC) and was in charge of the radio news output in Jersey.

    At the BBC he was also the local political correspondent, commentating on meetings of the States Assembly, producing political analysis, and hosting a weekly political interview program. He later moved into producing and presenting for BBC TV in the Channel Islands.

    Outside of Direct Input, James has broad business experience as one of the founder non-executive directors on the Board of Jersey Business Ltd, as well as acting as co-owner/Communications Director for a virtual airline offering a network of routes out of the Isle of Man. He is the joint founder and Editor of Bailiwick Publishing, which produces a daily digital newspaper for Jersey, Bailiwick Express, and the monthly business magazine, Connect.

    Favourite quote?

    If I had to chose one, it would be something from Bob Dylan, who is probably one of the few writers with a line for anything. I think you always have to move forward – learning new skills, and working out a different way of approaching something – I hate stagnating. So I’d go for “He not busy being born is busy dying.”

    Favourite cocktail?

    Easy. I’m not sure it’s really a cocktail, but I’m usually found enjoying a vodka & tonic. Grey Goose vodka, quality tonic, three big ice cubes, a slice of lemon, and one of lime. Not bad in a tall glass!