PR CONSULTANCY

With us at your side the sky is the limit. PR Consultancy covers Strategic Consultancy, Media Relations, Brand Development, Events, Copy Writing, Sponsorship Management, Crisis Management and more. Whatever service you need to help raise your...

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SOCIAL Media

Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest … Whatever social media platform you want we’ve got you covered. You’ll be engaging, influencing and joining in the conversation. Effective engagement needs to be regular and creative, from...

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MEDIA training

In one-day anyone who might have to represent your company or industry in a media interview can become media proficient. Learn the techniques needed to get your message across in all media interviews. By understanding exactly what a journalist looks...

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MEDIA BUYING

Advertising is an essential element to improving your brand awareness. It helps your target audience create a positive mental image of your brand. Get advice on the best media space to buy, whether social, local or abroad, and have the necessary...

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NEWS & social

Interested in learning about what we get up to at DI? Check out our News wall for live updates of our events, media coverage and the cocktails we are drinking! If you want insider information on communications, then take a look at our blog posts....

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YOUR CUSTOMERS ARE THERE, SO YOU NEED TO BE THERE TOO.

Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest … Whatever social media platform you...

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WHAT’S IN IT FOR YOU?

Review – a comprehensive benchmark of where you are now, and guidance on how to move forward....

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HANNAH REED

Account Executive

Hannah Reed has joined Direct Input as an Account Executive. Hannah recently graduated from the University of St Andrews with a MA Honours in English Literature...


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SPONSORSHIP MANAGEMENT

It’s not enough just to put the money in; to get real value you need to plan properly, execute...

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COURSE OBJECTIVES

To learn the techniques for getting messages across in all media interviews. To...

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JULIA HUNT

Account Manager

Since starting her career as a journalist over 12 years ago, Julia has worked with some of the UK’s biggest selling newspapers...


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WOOF!...

COURSE OBJECTIVES

To learn the techniques for getting messages across in all media interviews. To rehearse different types of interview in a secure...

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MEDIA BUYING

Get advice on the best media space to buy, whether it is social, local or abroad, and have the necessary advertising space booked on your behalf....

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WHY ADVERTISE? - ​CHANGE PERCEPTION AND INCREASE AWARENESS

Advertising is an essential element to building your brand awareness. It helps your target audience create a positive mental image of your brand....

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LAURA MOREL

Account Manager

With a degree in English Literature Laura started her working life as a fashion journalist in London, before returning to Jersey and, like most, falling into finance...


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James Filleul

MD

With a degree in English Literature and Post-graduate Diploma in Broadcast Journalism, James joined the BBC as a news trainee. Within three years he had become the senior journalist and overall news editor in Jersey...


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JULIEN MOREL

Account Manager

Julien is an experienced communications specialist with a strong contact book and a proven track record of choosing the right message for his varied clients.


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MEDIA BUYING SERVICES

MEDIA BUYING

WHY ADVERTISE? - ​CHANGE PERCEPTION AND INCREASE AWARENESS

Get advice on the best media space to buy, whether it is social, local or abroad, and have the necessary advertising space booked on your behalf. Through targeted advertising, you can have your message in front of your target audience. If you are looking to expand into new jurisdictions you can trust us to find the best place to advertise to ensure your message reaches your target audience.

Given the volume of advertising we book every year it’s possible we can negotiate you a deal that is better than the price you would be quoted yourself. Actually, there’s really only one way to find out for sure...

WHY ADVERTISE? - ​CHANGE PERCEPTION AND INCREASE AWARENESS

Advertising is an essential element to building your brand awareness. It helps your target audience create a positive mental image of your brand.

Creating effective brand awareness is all about layering. It might start with someone seeing an ad on the back of the bus for a company they hadn’t heard of, then the following week seeing an article posted about that company in the media. Over the weekend a mutual friend on Facebook might share one of the company’s post. This then prompts them to click on the post and scroll through the company’s content and finally click onto the website for more information.

An effective communications campaign will result in your company’s brand being at the forefront of your customers’ minds. By having a layered approach, you increase the chance of your customers engaging with your brand.

ADVERTISING ONLINE

PAID, EARNED, SHARED, OWNED

Advertising is often equated to spending money. While that is still the case, the age of digital advertising has made advertising a lot more cost effective. While print media can easily set you back £1000, advertising on social media or online news outlets can be achieved at a fraction of the price.

The real benefit of advertising online is being able to measure the results of the ad placed. You can see who is engaging with your advert and when. The ability to target and then re-target your ideal customer through advertising online is unparalleled.

PAID, EARNED, SHARED, OWNED

Why would a PR Communications company suggest advertising? The modern day comprehensive PR campaign includes four key elements.

  • Paid Media – Advertising
  • Earned Media – Coverage from an established authority
  • Shared Media – Social media
  • Owned Media – Utilising your website, blog and other created content

Without advertising your company is missing out on a core area of an effective campaign.

  At the start of our relationship, you will be given a bespoke Advertising Schedule so you can see all the best options to compliment your PR campaign. Then you can pick and chose which adverts you would like placed on your behalf.