PR CONSULTANCY

With us at your side the sky is the limit. PR Consultancy covers Strategic Consultancy, Media Relations, Brand Development, Events, Copy Writing, Sponsorship Management, Crisis Management and more. Whatever service you need to help raise your...

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SOCIAL Media

Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest … Whatever social media platform you want we’ve got you covered. You’ll be engaging, influencing and joining in the conversation. Effective engagement needs to be regular and creative, from...

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MEDIA training

In one-day anyone who might have to represent your company or industry in a media interview can become media proficient. Learn the techniques needed to get your message across in all media interviews. By understanding exactly what a journalist looks...

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MEDIA BUYING

Advertising is an essential element to improving your brand awareness. It helps your target audience create a positive mental image of your brand. Get advice on the best media space to buy, whether social, local or abroad, and have the necessary...

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NEWS & social

Interested in learning about what we get up to at DI? Check out our News wall for live updates of our events, media coverage and the cocktails we are drinking! If you want insider information on communications, then take a look at our blog posts....

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YOUR CUSTOMERS ARE THERE, SO YOU NEED TO BE THERE TOO.

Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest … Whatever social media platform you...

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WHAT’S IN IT FOR YOU?

Review – a comprehensive benchmark of where you are now, and guidance on how to move forward....

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HANNAH REED

Account Executive

Hannah Reed has joined Direct Input as an Account Executive. Hannah recently graduated from the University of St Andrews with a MA Honours in English Literature...


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SPONSORSHIP MANAGEMENT

It’s not enough just to put the money in; to get real value you need to plan properly, execute...

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COURSE OBJECTIVES

To learn the techniques for getting messages across in all media interviews. To...

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JULIA HUNT

Account Manager

Since starting her career as a journalist over 12 years ago, Julia has worked with some of the UK’s biggest selling newspapers...


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WOOF!...

COURSE OBJECTIVES

To learn the techniques for getting messages across in all media interviews. To rehearse different types of interview in a secure...

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MEDIA BUYING

Get advice on the best media space to buy, whether it is social, local or abroad, and have the necessary advertising space booked on your behalf....

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WHY ADVERTISE? - ​CHANGE PERCEPTION AND INCREASE AWARENESS

Advertising is an essential element to building your brand awareness. It helps your target audience create a positive mental image of your brand....

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LAURA MOREL

Account Manager

With a degree in English Literature Laura started her working life as a fashion journalist in London, before returning to Jersey and, like most, falling into finance...


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James Filleul

MD

With a degree in English Literature and Post-graduate Diploma in Broadcast Journalism, James joined the BBC as a news trainee. Within three years he had become the senior journalist and overall news editor in Jersey...


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JULIEN MOREL

Account Manager

Julien is an experienced communications specialist with a strong contact book and a proven track record of choosing the right message for his varied clients.


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MEDIA TRAINING SERVICE

MEDIA TRAINING

COURSE OBJECTIVES

If you ask the media themselves, they’ll tell you that ‘media training’ is pointless – just answer all the questions openly and truthfully. If you’ve ever been on the end of tough media interview, it doesn’t feel quite so straightforward. How do you get your point-of-view across in a stressful, unfamiliar, high-risk situation, when the person asking you questions may have a very different objective than your own?

It’s a very challenging scenario, and one which needs careful tuition (all based on actual interviews) and guided rehearsal using a fictional scenario. The training can be based on a group, or one-to-one, depending on each client’s requirements; it can be general, or focussed on a specific issue. Our courses cover all types of media interview from TV to print, ‘live’ to pre-recorded.

DI is the most experienced media training company in the Channel Islands, having coached senior executives, board members, top politicians from across the Islands and the UK, and even members of a royal family.

DI has run media courses as far afield as the Middle East and Caribbean, and is well versed in putting together bespoke training which equips clients to deal effectively with whatever media scenario they may be facing.

COURSE OBJECTIVES

  • To learn the techniques for getting messages across in all media interviews.
  • To rehearse different types of interview in a secure environment with full advice and feedback.
  • To understand exactly what a journalist will be looking for in an interview and prepare for it.
  • To feel confident in any media interview situation.
  • To learn the techniques for getting messages across in all media interviews.
  • To rehearse different types of interview in a secure environment.
  • To learn from full advice and feedback after practice interviews.
  • To understand exactly what a journalist will be looking for in an interview and be prepared for it.
  • To practice speaking concisely.
  • To have the skills to prepare for any subsequent media interview.
  • To improve body language and tone of voice to maximise the potential to convey your message.
  • To prepare for reporters going off topic and how to respond.
  • To feel confident in any media interview situation.


Each course can be tailored to your company’s specific media interview needs. At the end of the course everyone involved will achieve these objectives: