Media Monitoring
The Channel Islands & the Isle of Man currently have two daily newspapers, three weeklies, seven local radio stations, two TV outlets, no less than nineteen regular magazines and countless websites; what they say is crucial to how your organisation is perceived. When you add the trade press, such as finance or legal industry magazines, the list of potential media sources is immense.
These services provide a highly cost effective way of tracking any reference to you:
1) Instant Media Monitoring
By 14:30 each working day we will guarantee to send an email to a nominated point of contact, attaching all the coverage which matches your search criteria in all mainstream Channel Island and Isle of Man print media, and broadcast media websites.
Our Instant Media Monitoring service allows you to:
- Respond straight away to any media coverage;
- Immediately assess the return on marketing or PR budgets;
- Keep right up to date with your competitors;
- Stay in daily contact with industry news and developments;
- Free up resources in-house for other tasks
Our instant media monitoring service is charged at £395 per month, and is offered initially on a three month trial basis. Additional search criteria (e.g to include your competitors, or your industry itself) can be added for just £95 each.
2) Archive Media Monitoring
At the end of each month we will send you a disc containing all coverage matching your search criteria in the mainstream Channel Island and Isle of Man print media, and broadcast media websites.
The main aim of this service is to provide a record of coverage, against which to measure PR or marketing spend, and to use as a basis for assessing company profile so that you can effectively focus future campaigns. In addition, it allows you to capture public statements which may affect your business and to maintain a record of them.
Our archive media monitoring service is charged at £145 per month, and is offered initially on a three month trial basis. Once again, additional search criteria (e.g. to include your competitors, or your industry itself) can be added for just £45 per month each.
3) Industry Media Monitoring
For clients who need to keep a close eye on industry publications, such as finance or legal industry periodicals, or on the general media outside of the Channel Islands and Isle of Man. This service covers all key UK TV and radio stations, influential blogs and forums, websites and newswires, UK and international newspapers, business and consumer magazines. If you need to keep up to date with what is said about your company in industry publications or websites, this is the service for you.
Within a week of publication (usually much sooner), we will send via email (to a nominated point of contact) a PDF of the coverage matching your search criteria; and for print publications we will include an advertising value equivalent figure, enabling you to provide an accurate measure for your marketing spend.
Our industry media monitoring service is charged at £145 per month; we then charge £1.75 for each page of coverage generated by your search criteria. Once again, it is offered on a three month trial basis.
4) Bespoke Media Monitoring
If you would prefer a combination of the above services, we could easily put together a bespoke service - typically this would be for a company who generated some coverage in their trade press, but who also needed to monitor the full range of CI publications. The cost of this service depends on the client's exact requirements.