ABOUT US

DI is the most experienced PR agency in the Channel Islands, with roots going back to the early 1980’s, when the communications industry locally was still in its infancy. The current incarnation of DI was set up in 2002.

Originally, the idea was to provide a brilliant media relations service for clients, to help them work much more effectively with the news media, something which was sadly lacking at the time.

We have grown from there into a comprehensive communications consultancy with clients across a wide range of industry sectors. Our work spans public affairs, strategy, social media support, sponsorship management, copy writing, training, press office, speech writing … if it involves communication then we will have done it, advised on it or be learning it!

The whole point of DI is to provide a brilliant service for our clients. We look after them, and they stay – our biggest clients have recently clocked up more than a decade of working with us. In an intensively competitive, and ever-changing, sector, that’s something to be really proud of.

We do that by always being available, by being excellent at what we do, by always looking to improve, by understanding that its really only ever about the client.

We don’t shout about what we do, because that’s not the way we are. And what more do you need than more than 35 years’ success in the industry, and clients who really value your support?

  • Staff profile

    Chris Rayner

    CHRIS RAYNER

    Area of Expertise

    Chris’ background is in journalism and he understands how the broadcast and print media works. His numerous roles have given him excellent writing and communication skills and have instilled the importance of accuracy and keeping to tight deadlines. He has a wide network of contacts, from past and present politicians to business leaders and volunteers. Those have helped him find news stories whilst working as a trusted journalist and helped him develop an understanding of island life. Outside work, Chris has developed skills as a volunteer for uniformed youth organisations and also enjoys competing in triathlons and dabbling in half-Ironman races!

    Before DI

    Chris has worked in print and broadcast media for over 20 years, starting his career at the BBC in Salisbury where he also enjoyed work experience on Newshour, the flagship current affairs programme on the BBC World Service. Chris graduated from Lancaster University with a 2:1 in Politics and International Relations before completing a post graduate diploma in Broadcast Journalism.

    On island he has worked for BBC Radio Jersey, where he was the political reporter and news presenter, before becoming the News Editor at the Jersey Evening Post where he ran a team of nine journalists. Chris is as at home providing short pieces for hourly news bulletins as he is producing documentary series, using his skills to deliver stories as diverse at the latest threats facing the Finance Industry to a series on life in the island during the First World War. 

    Favourite quote

    "I don’t want to look back. I want to look forward, I still have something to say to people."

    Joe Strummer

    Favourite cocktail

    Anything that is gin, rum or whisky based really floats my boat.