Post Date: 2017-06-01

The Challenge

Raise the profile of BDO Greenlight and cement their position as the go-to choice for change management services in Jersey.

The Solution

Showcase BDO Greenlight’s expertise through thought-leadership columns, raise their profile through media exposure, and give them the opportunity to communicate what they do best, directly with potential clients, through a series of events.

The Result

Regular columns in Channel Island media, coupled with media releases and increased social media presence has helped put BDO Greenlight centre of agenda for change management in the Island.

We tailored Spring and Autumn events around key client themes: Innovation, and Strategy. For these events we sourced interesting speakers, designed bespoke invites (who could resist a chocolate egg with the instructions ‘open for innovation’?), managed guest lists, and created two memorable events that generated enough new business to pay for themselves.

In addition to exposure amongst guests and their colleagues, we secured media coverage around the events, and were able to create content to use in social media and client blogs.


“I have been impressed with the can-do attitude of the team at Direct Input.  They have worked closely with Greenlight over the last few years and have always taken a partnership approach with us.  They are a key part of our business, as part of our team and have been instrumental in helping define and deliver our message locally.”

Eliot Lincoln, Managing Director, BDO Greenlight

Facebook Live at BDO Greenlight Summer Event

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