LES AMIS PLANKATHON
Les Amis wanted to develop a unique fitness-orientated event that could be staged in the heart of town, engage as many people as possible (including the charity’s residents and the media), have minimal overheads, take little time to organise but have the potential to have a clear fundraising target (the first year was £250) and continue as an annual event. We also wanted to design a challenge that would harness the energies of the Les Amis Fundraising, Marketing and PR Manager, who is a fitness enthusiast.
Direct Input devised the concept of a ‘Plankathon’ – a competition to see who could hold a ‘plank’ position for the longest time. This was held in West’s Centre in August but there was a wet-weather plan to move to Fort Regent. The event was held over four hours with passers-by invited to ‘have-a-go’. The challenge was also taken out to Island gyms, with gym-goers invited to participate.
The first Les Amis Plankathon was an unqualified success with 54 participates, including four media representatives (BBC, JEP, Bailiwick Express and ITV) who competed in a special media competition. The media all reported on the event, including a live BBC broadcast. The event raised £415, surpassing its fundraising target. Four gyms also staged their own Plankathons on the same day as the town event, which contributed £120 to the total. Plans are already in place to run another Plankathon this year.