SKIPTON INTERNATIONAL
The Challenge
Raising the profile of Skipton International’s UK buy-to-let mortgage products amongst a targeted audience – British expats in over 100 countries around the world.
The Solution
A long-term PR campaign using news and expert commentary about expat mortgages, and the UK buy-to-let market. We focused on media in key markets, supplying them with a mixture of news releases and editorials, coupled with promoted exposure of editorials through social media and advertising.
The Result
Skipton International experienced a dramatic increase in enquiries from British expats as potential customers heard about the products, and saw how they might answer their buy-to-let financing needs. From January 2016 to January 2017, Skipton International experienced a 47% increase in applications from clients around the world, with regional rises of up to 70% in the United Arab Emirates, and of up to 250% from British expats in Hong Kong.
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Testimonial
"Skipton International needs a PR agency which is expert in its advice, quick to respond and committed in its customer service; we have found Direct Input to be all of those things. As well as supporting Skipton in our communication programs in the Channel Islands, they also work very successfully with the international, and sector-specific, media on our behalf, across digital and traditional platforms. Click here for more info."