PR CONSULTANCY

With us at your side the sky is the limit. PR Consultancy covers Strategic Consultancy, Media Relations, Brand Development, Events, Copy Writing, Sponsorship Management, Crisis Management and more. Whatever service you need to help raise your...

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SOCIAL Media

Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest … Whatever social media platform you want we’ve got you covered. You’ll be engaging, influencing and joining in the conversation. Effective engagement needs to be regular and creative, from...

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MEDIA training

In one-day anyone who might have to represent your company or industry in a media interview can become media proficient. Learn the techniques needed to get your message across in all media interviews. By understanding exactly what a journalist looks...

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MEDIA BUYING

Advertising is an essential element to improving your brand awareness. It helps your target audience create a positive mental image of your brand. Get advice on the best media space to buy, whether social, local or abroad, and have the necessary...

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NEWS & social

Interested in learning about what we get up to at DI? Check out our News wall for live updates of our events, media coverage and the cocktails we are drinking! If you want insider information on communications, then take a look at our blog posts....

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YOUR CUSTOMERS ARE THERE, SO YOU NEED TO BE THERE TOO.

Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest … Whatever social media platform you...

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WHAT’S IN IT FOR YOU?

Review – a comprehensive benchmark of where you are now, and guidance on how to move forward....

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HANNAH REED

Account Executive

Hannah Reed has joined Direct Input as an Account Executive. Hannah recently graduated from the University of St Andrews with a MA Honours in English Literature...


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SPONSORSHIP MANAGEMENT

It’s not enough just to put the money in; to get real value you need to plan properly, execute...

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COURSE OBJECTIVES

To learn the techniques for getting messages across in all media interviews. To...

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JULIA HUNT

Account Manager

Since starting her career as a journalist over 12 years ago, Julia has worked with some of the UK’s biggest selling newspapers...


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WOOF!...

COURSE OBJECTIVES

To learn the techniques for getting messages across in all media interviews. To rehearse different types of interview in a secure...

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MEDIA BUYING

Get advice on the best media space to buy, whether it is social, local or abroad, and have the necessary advertising space booked on your behalf....

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WHY ADVERTISE? - ​CHANGE PERCEPTION AND INCREASE AWARENESS

Advertising is an essential element to building your brand awareness. It helps your target audience create a positive mental image of your brand....

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LAURA MOREL

Account Manager

With a degree in English Literature Laura started her working life as a fashion journalist in London, before returning to Jersey and, like most, falling into finance...


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James Filleul

MD

With a degree in English Literature and Post-graduate Diploma in Broadcast Journalism, James joined the BBC as a news trainee. Within three years he had become the senior journalist and overall news editor in Jersey...


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JULIEN MOREL

Account Manager

Julien is an experienced communications specialist with a strong contact book and a proven track record of choosing the right message for his varied clients.


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LATEST BLOG POSTS

Author: Julien Morel

Post Date: 2017-10-18

How does PR deal with the blogger or the Facebook poster, who rarely has the full facts (who does?) but is happy to share and amplify snippets, solidified opinions or conjecture? Does the comms professional – armed with a full brief from their...

WHY AI NEEDS PR

Author: Julia Hunt

Post Date: 2017-09-15

As Artificial Intelligence becomes part of every day life, early adopters need to consider the best ways of communicating its benefits. The robots are coming … and they’re after your jobs. Banks to shed one sixth of staff as AI creates the workforce...

Author: Julien Morel

Post Date: 2017-09-11

One of the first rules of public relations is never become the story and yet some big players in the modern communications industry seems hell-bent on breaking it. Up to recently, it’s been mainly individuals who have strayed from influencing the...

HOW TO WRITE A MEDIA RELEASE

Author: Julia Hunt

Post Date: 2017-08-09

Everyone in PR will write a media release at some point – and for most that point will come within the first week of a new job.  Whether you're a new graduate, or someone coming into PR from a different industry, writing a media release can be a bit...

Author: Laura Morel

Post Date: 2017-07-11

Embossed. Psychedelic. Recycled. Chances are through the course of your business life you will have seen them all. Love them or hate them, business cards remain a necessity in the way we network and do business today. Despite technological advances...

BOTOX FOR YOUR BUSINESS

Author: Laura Morel

Post Date: 2017-06-14

As the new girl on the block I thought it best if we took things back to basics, exploring exactly what public relations is and what it does for businesses. After some fourteen years working in the finance industry it is safe to say there is a lot I...

Author: James Filleul

Post Date: 2017-06-07

It’s dead easy, you know. Tell everyone how great you are in an effusive media release. Send it to, wait for it, “The Media”, and within seconds your e-mail inbox will ping itself into a frenzy as the flood of requests for more info, or follow-up...

PUTIN THE PR INTO POLITICS

Author: Julia Hunt

Post Date: 2017-06-05

Reputation management is just as important in government as in business News Russia is set to hire western PR firms to bolster its image abroad shouldn't come as a surprise. PR has long been part of the Kremlin's arsenal, whether executed at home or...

Author: Julien Morel

Post Date: 2017-05-17

Money well spent – if we can measure the impact PR is undeniably good for business, but I would say that, wouldn’t I? Yet it’s worth reflecting on the value of good public relations in light of the news that the States is spending money improving...

THE ONE QUESTION ALL PR PROFESSIONALS SHOULD ASK.

Author: James Filleul

Post Date: 2017-05-01

One of the first things that you’re trained to do as a journalist is to ask the 'Bucket Question' – just a little line to drop in to the end of an interview to ask, “…what else are you up to, what else are you doing today?” It’s a question that...

Author: Hannah Reed

Post Date: 2017-04-27

If you are avidly against Facebook it’s time to face the facts that you are fighting a lost battle. Facebook currently have 1.71 billion active users. It is the place people turn to for their information - from friend’s updates, finding out about...

EVERYTHING CHANGES BUT REMAINS EXACTLY THE SAME

Author: James Filleul

Post Date: 2017-04-12

There's a major misconception doing the rounds in 'PR world' at the moment. You can see it easily – just google ‘how has PR changed’, and your search will return pages of references to the effect of social media, and yet another limp truism about...

Author: Julien Morel

Post Date: 2017-03-27

We live in a strange world where heroes and villains are born at the same breakneck speed. It is perhaps because we live a post-Christian world that is devoid of absolutes yet we still require a sense of right and wrong, goodies and badies. With a...

5 TOP TIPS TO MAKE YOUR EMAIL SIGNATURE WORK FOR YOU

Author: Hannah Reed

Post Date: 2017-02-08

Each email you send is an opportunity to connect to your clients and showcase your business. Is it time we tailor our email sign-offs to highlight the uniqueness of our companies? Personalising your business email does not mean dump every piece of...

Author: Julia Hunt

Post Date: 2017-01-11

Like news, Public Relations is always evolving. Trends sometimes pop up, but are mostly part of a larger, more subtle shift that affects business, politics, and contemporary culture. Authenticity This rise of fake news across social media means...

VIDEO KILLED THE RADIO STAR

Author: Julien Morel

Post Date: 2016-09-27

Rob Brown, the current president of the esteemed Chartered Institute of Public Relations, spoke in Jersey last week at the CIPR CI Forum, which was a half-day conference ‘exploring current and future issues for public relations and communications...

LATEST SOCIAL MEDIA POSTS