Get advice on the best media space to buy, whether it is social, local or abroad, and have the necessary advertising space booked on your behalf. Through targeted advertising, you can have your message in front of your target audience. If you are looking to expand into new jurisdictions you can trust us to find the best place to advertise to ensure your message reaches your target audience.

Given the volume of advertising we book every year it’s possible we can negotiate you a deal that is better than the price you would be quoted yourself. Actually, there’s really only one way to find out for sure...

WHY ADVERTISE? - ​CHANGE PERCEPTION AND INCREASE AWARENESS

Advertising is an essential element to building your brand awareness. It helps your target audience create a positive mental image of your brand.

Creating effective brand awareness is all about layering. It might start with someone seeing an ad on the back of the bus for a company they hadn’t heard of, then the following week seeing an article posted about that company in the media. Over the weekend a mutual friend on Facebook might share one of the company’s post. This then prompts them to click on the post and scroll through the company’s content and finally click onto the website for more information.

An effective communications campaign will result in your company’s brand being at the forefront of your customers’ minds. By having a layered approach, you increase the chance of your customers engaging with your brand.

Advertising is often equated to spending money. While that is still the case, the age of digital advertising has made advertising a lot more cost effective. While print media can easily set you back £1000, advertising on social media or online news outlets can be achieved at a fraction of the price.

The real benefit of advertising online is being able to measure the results of the ad placed. You can see who is engaging with your advert and when. The ability to target and then re-target your ideal customer through advertising online is unparalleled.

PAID, EARNED, SHARED, OWNED

Why would a PR Communications company suggest advertising? The modern day comprehensive PR campaign includes four key elements.

• Paid Media – Advertising
• Earned Media – Coverage from an established authority
• Shared Media – Social media
• Owned Media – Utilising your website, blog and other created content

Without advertising your company is missing out on a core area of an effective campaign.

  At the start of our relationship, you will be given a bespoke Advertising Schedule so you can see all the best options to compliment your PR campaign. Then you can pick and chose which adverts you would like placed on your behalf.