Post Date: 2017-06-14

The Challenge

Law At Work is a busy human resources and health & safety consultancy. With the potential for interesting and informative content about employment and discrimination legislation, workplace safety, recruitment, and mental wellbeing at work, LAW identified PR as an effective tool to communicate its experience and range of expertise. With time being precious, it also wanted to outsource content generation for its website and social media output.

The Solution

DI devised a detail PR and social media plan aligned to LAW’s wider communications objectives. This included promoting courses, establishing LAW as a thought leader in its areas of expertise through articles and interviews in the media, blogs and devising ‘online clinics’ for the public to ask questions on a particular topic, which in turn generated ‘traditional’ media coverage.

The Result

LAW can claim with confidence to be the Channel Islands’ leading HR specialist not only through its experience and expertise but also through being an authoritative voice and an established ‘go-to’ business for media commentary on HR-related stories, such as discrimination in the workplace and JEDT judgments. Its social media output is also consistent and up to date with a growing audience.

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