Direct Input are pleased to announce the appointment of Kelci Scanlon as their new Account Manager. The PR agency has further strengthened its team of communications specialists to include the PR practitioner who has previously held roles at Liquid...

Direct Input are pleased to announce the appointment of Chris Rayner as their new Account Manager. The PR agency has strengthened its team of communications specialists to include the former journalist who has previously held posts at the BBC and...

I have a friend who refuses to leave the office at lunchtime. Witching Hour, he calls it. That time of day when almost everyone who works in town leaves their desks and heads out to grab food and run errands.  The streets get busy, snack shops...

Some of the best PR practitioners in the world these days are in the music industry - and Taylor Swift is the industry’s Queen. When she launches an album you certainly know about it. This time around she wiped her Instagram, Facebook and Twitter...

How does PR deal with the blogger or the Facebook poster, who rarely has the full facts (who does?) but is happy to share and amplify snippets, solidified opinions or conjecture? Does the comms professional – armed with a full brief from their...

As Artificial Intelligence becomes part of every day life, early adopters need to consider the best ways of communicating its benefits. The robots are coming … and they’re after your jobs. Banks to shed one sixth of staff as AI creates the workforce...

One of the first rules of public relations is never become the story and yet some big players in the modern communications industry seems hell-bent on breaking it. Up to recently, it’s been mainly individuals who have strayed from influencing the...

Everyone in PR will write a media release at some point – and for most that point will come within the first week of a new job.  Whether you're a new graduate, or someone coming into PR from a different industry, writing a media release can be a bit...

Embossed. Psychedelic. Recycled. Chances are through the course of your business life you will have seen them all. Love them or hate them, business cards remain a necessity in the way we network and do business today. Despite technological advances...

As the new girl on the block I thought it best if we took things back to basics, exploring exactly what public relations is and what it does for businesses. After some fourteen years working in the finance industry it is safe to say there is a lot I...

It’s dead easy, you know. Tell everyone how great you are in an effusive media release. Send it to, wait for it, “The Media”, and within seconds your e-mail inbox will ping itself into a frenzy as the flood of requests for more info, or follow-up...

Reputation management is just as important in government as in business News Russia is set to hire western PR firms to bolster its image abroad shouldn't come as a surprise. PR has long been part of the Kremlin's arsenal, whether executed at home or...

Money well spent – if we can measure the impact PR is undeniably good for business, but I would say that, wouldn’t I? Yet it’s worth reflecting on the value of good public relations in light of the news that the States is spending money improving...

One of the first things that you’re trained to do as a journalist is to ask the 'Bucket Question' – just a little line to drop in to the end of an interview to ask, “…what else are you up to, what else are you doing today?” It’s a question that...

If you are avidly against Facebook it’s time to face the facts that you are fighting a lost battle. Facebook currently have 1.71 billion active users. It is the place people turn to for their information - from friend’s updates, finding out about...

There's a major misconception doing the rounds in 'PR world' at the moment. You can see it easily – just google ‘how has PR changed’, and your search will return pages of references to the effect of social media, and yet another limp truism about...

We live in a strange world where heroes and villains are born at the same breakneck speed. It is perhaps because we live a post-Christian world that is devoid of absolutes yet we still require a sense of right and wrong, goodies and badies. With a...

Each email you send is an opportunity to connect to your clients and showcase your business. Is it time we tailor our email sign-offs to highlight the uniqueness of our companies? Personalising your business email does not mean dump every piece of...

Like news, Public Relations is always evolving. Trends sometimes pop up, but are mostly part of a larger, more subtle shift that affects business, politics, and contemporary culture. Authenticity This rise of fake news across social media means...

Rob Brown, the current president of the esteemed Chartered Institute of Public Relations, spoke in Jersey last week at the CIPR CI Forum, which was a half-day conference ‘exploring current and future issues for public relations and communications...